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Snowflake and ZoomInfo help cloud users integrate business contact data

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ZoomInfo, the subscription-based B2B intelligence platform that serves access to valuable business contact data, has announced a partnership with data warehousing giant Snowflake.

Founded in 2000, ZoomInfo organizes and validates a vast swathe of data gleaned from myriad sources to helps sales and marketing professionals identify and target qualified contacts based on company size, location or industry, for example, while recruitment personnel may also use it to identify the right candidates for a role.

Snowflake, for its part, is a data storage and analytics platform that major enterprises use to query and make sense of their vast pools of data to spot trends and patterns.

Integration

ZoomInfo will now join Snowflake’s data marketplace, making it easier for Snowflake customers to leverage ZoomInfo’s business contact data as part of their existing technology stacks. According to ZoomInfo founder and CEO Henry Schuck, this means that Snowflake users will be able to “solve complex business problems” such as sales territory planning, figuring out addressable markets, or buyer propensity modeling.

It’s worth noting that one of the key selling points behind ZoomInfo’s data is that it constantly tracks changes within companies, so that sales or recruitment professionals can be certain that the information ZoomInfo surfaces is up-to-date. That, ultimately, will be a huge selling point for Snowflake customers which includes Dropbox, Adobe, Emirates, DocuSign, HP, and more.

This partnership comes less than a year after both ZoomInfo and Snowflake became publicly-traded companies, with current market capitalizations of $16 billion and $63 billion respectively.

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