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Sega's Christmas In July Sale Is Filled With Sonic Merch And More

Sega fans, particularly those with an affinity for Sonic, will want to check out the Sega Shop before the month ends. The Sega Store is currently hosting a Christmas in July sale, offering up to 40% off on most items, from hoodies and T-shirts to mugs and even tree ornaments (appropriate for the sale’s theme, of course). You can browse the full sale at the Sega Store, but we’ve rounded up a handful of our favorite products below.

Sonic the Hedgehog Track Jacket | $36 ($75)

Even though we said the sale only offers up to 40% off, one of the best products breaks that rule and is more than 50% off. Sonic loves going fast, and now you can run fast too with the “Bring on the Rings” track jacket. The jacket has a cool design on the back featuring Sonic, Tails, and Knuckles, and it also commemorates the year the original game launched on Sega Genesis.

Jet Set Radio Hoodie | $27 ($45)

Sega may not have any interest in making another Jet Set Radio game, but the official shop sure does have a lot of merch celebrating the Dreamcast cult classic. This understated hoodie is 40% off during the sale. But if you’re itching to play a Jet Set Radio-like game, a spiritual successor dubbed Bomb Rush Cyberfunk was just announced.

Sonic Mania Adventures Transforming Mug | $12 ($20)

Mugs that alter their appearance depending on temperature are nothing new, but if you ask me, everyone should own one because they are cool. This Sonic Mania Adventures mug features Knuckles and Sonic. When cold, it’s black with only a Sonic Mania logo and mysterious outline. But when it heats up, it reveals Sonic in quite the predicament on one side and Knuckles in front of a large gem on the other.

Sega Dreamcast Controller Ornament | $9 ($15)

What’s a Christmas in July sale without a tree ornament? Your holiday tree might have elegant decorations on it already each year, but does it have a chunky Sega Dreamcast controller ornament? No? Well, now you can fix that for 40% off.

Sega Genesis Long Sleeve Tee | $24 ($40)

Nostalgic video game apparel is always neat, and this Sega Genesis long-sleeve T-shirt shows off your love for Sega’s most popular console. It’s thoroughly retro and on sale for $24.

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