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PS5 boss Jim Ryan says new IPs need $100 million blockbuster releases

Despite Sony’s success with wholly new franchises, Jim Ryan admits that making these new IPs is always risky.

The PlayStation 4 had several new Sony IPs make their debut and become huge successes for the publisher, like Horizon Zero Dawn and Ghost Of Tsushima.

Even with that track record, though, Sony Interactive Entertainment boss Jim Ryan claim that making new IPs is always a risky move, since they’re expensive to make and have less guarantee of success.

Speaking with GQ, he said, ‘We’ve invested a lot organically over the course of the PS4 generation, more than people realise. We’ve added Insomniac Games through acquisition. We’re making great games now and we certainly plan to continue making great games.

‘The thing with those blockbuster games is that they need a box office release. They cost more than $100m dollars to make these days and in order to be able to do that and bring new IP to the market – which is a very risky thing and we did four times in the PS4 generation – you’ve got to have a box office release.’

Despite that risk, it’s unlikely that Sony is being deterred from investing in original IPs, as Ryan adds that Sony is careful about ensuring there’s a balance between established franchises and new ones.

‘We have a management organisation that sits over the individual studios and one of the things that we look at a lot is the portfolio and we look at is the balance between new iterations of much-loved series such as God Of War or Uncharted and shaking things up with new IP such as Horizon Zero Dawn or Ghost Of Tsushima. We think about this very deeply and very carefully [sic].’

So far, the PlayStation 5 does have a couple of new first party IPs in its line-up, namely Destruction AllStars and Returnal, which are due out in 2021.

But the console’s biggest pulls are arguably games from already beloved franchises, like the Demon’s Souls remake and Spider-Man: Miles Morales.

The PlayStation 5 is available now.

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