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Swedish Professional Football Leagues and DreamHack Sports Games Announce Collaboration

The Swedish Professional Football Leagues (SEF) and DreamHack Sports Games have entered into a new, long-term collaboration surrounding eAllsvenskan, the top flight of Swedish professional soccer leagues. Beginning in 2021, the two will collaborate as a part of the EA SPORTS FIFA Global Series which will allow the SEF to “take its esports activities to the next level, and continue to expand its reach to a huge audience through the club’s fanbase.”

With 17 soccer clubs already fielding active teams in the eAllsvenskan virtual league, the SEF represents the 32 football clubs in Sweden’s top two football divisions.

The Swedish Professional Football Leagues is an organization that operates “in the interests of all the clubs of Allsvenskan and Superettan.” The organization’s mission looks to help member teams by taking a leading role in the development of sport, finance, commerce and administration.

This will be yet another league to facilitate for DreamHack Sports Games as it already operates virtual leagues in Denmark with eSuperliga and the Netherlands with eDivisie.With the addition of Sweden’s eAllsvenskan, the organization strengthens its offerings to fans in the Nordic market.

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