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Immortals Gaming Club Extends, Expands Toyota Deal In SoCal

Immortals Gaming Club has announced that the Southern California Toyota Dealers Association will serve as its official exclusive automotive partner for a second year. The deal is focused on Immortals’ League of Legends and Valorant teams through the company’s Immortals brand.

The partnership began in February 2020, and the companies hosted several competition events last year.

This year, IGC’s partnership will expand to also include the San Diego County Toyota Dealers Association.

Through the agreement, the Toyota Dealers Association will be featured on Immortals player jerseys and the companies will collaborate on new content. Additionally, the deal will include activations through Immortals’ content creator Sheila “Pterodactylsftw” Weidman.


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