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Gen.G Partners with Rally, Launches New Fan Held Digital Currency GG Strike Coin

Gen.G‘s Counter-Strike: Global Offensive squad has partnered with Rally, an open blockchain network that helps create token communities, to create GG Strike Coin. This new digital currency aims to “engage and reward Gen.G fans in a number of unprecedented ways” such as using the currency to get direct access to players, coaches and staff, receive exclusive merchandise and more. Details about the distribution of the coin will come at a later date.

Key benefits for holders at launch include:

  • Access to private Discord chats with coaches, players and staff
  • Will have first access to new and exclusive merchandise, as well as first dibs and discounts on the current merch line
  • Will have their voice heard suggestions on Discord and receive responses 

 Additionally,  today’s announcement marks the launch of Rally Brand Coin, a social token for brands and celebrities to engage and reward their communities. Since launching in August, more than 2K Rally accounts have been created and more than 20 creators that represent over 12K concurrent viewers and more than 1.2M followers on Twitch alone have joined with more on the way. 

The cryptocurrency sector has risen in recent months as multiple organizations have launched its own curren y. Last March, OG launched its own cryptocurrency powered fan token, and in August, Team Heretics sold out of its fan tokens after a successful launch.

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