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Five Below Launches Gaming Product Line With Fortnite World Champion Bugha

Discount retailer Five Below has announced a new product line with branding themed around 2019 Fortnite World Cup champion Kyle “Bugha” Giersdorf. The line consists of various gaming and streaming peripherals such as a headset, microphone, mouse, and keyboard.

Giersdorf is represented by VaynerGaming, a division of talent agency VaynerSports which was founded by Gary and AJ Vaynerchuk. Since his World Cup win last year, Giersdorf has grown in popularity as a streamer on Twitch, where he has amassed over 3M followers. 

Last week, Five Below also announced the rollout of a pilot in-store esports arena program in partnership with Nerd Street Gamers.

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