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Athlane Collects $3.3M Seed Funding, Launches Sponsorship Facilitation Platform

Sponsorship brokerage platform Athlane has received a $3.3M USD seed investment. Participants in the financing round included Y Combinator, The Kraft Group President Jonathan Kraft, Fenway Sports Group President Michael Gordon, Global Founders Capital, Romulus Capital, and Seabed VC.

The company, which was founded in 2019, secured its first investment in August 2019 when it was accepted into startup accelerator Y Combinator’s Summer’ 19 batch. For its initial investment, Athlane positioned itself as the “NCAA of esports” but has since shifted its business model. The company also recently launched its service to facilitate data-driven sponsorship and endorsement deals between brands and content creators.

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